5 simple steps to sourcing SEO copywriting services.
Sourcing SEO copywriters as simple as collecting leaves.
Let’s face it, consistently creating excellent, SEO-friendly content for your B2B company can be a daunting task. The person in charge of creating content in-house may not be a great writer or may not understand SEO. Your in-house writing team may not know the best way to reach your niche market online, or it may simply be cost-prohibitive for your in-house team to work on SEO copywriting. You may have written content in the past that talked past your intended B2B audience, instead of with them.
Whatever the reason, it’s completely normal to need to seek outside help with your B2B SEO copywriting. The challenge becomes how to source the best writer for your needs. It helps to have a clear digital marketing plan, clear KPIs, structured campaigns and goals that you set with your analytics teams, and relevant tie-in to other departments, such as sales, to track your content back to your bottom line.
Once you have a budget in mind (be prepared to adjust your number – quality writing may cost more than you expect), you’re going to need to create a content plan that your SEO copywriter can work from, as well as goals, market segments, keyword and keyphrase lists and more. A great SEO copywriter who really knows your niche can assist with these elements, but the more clarity you have regarding what you want your copy to achieve, the better the results your copywriter can create for you.
“Businesses now understand that they need to have the websites with eye-catching interfaces and attractive content in order to attract customers. This has made the web design market become more bustling,” Vinh said.
Huynh Ngoc Duy, Director of Mat Bao Media Company, said that the number of customers that Mat Bao Media got in the period from
Different from Facebook ads or Banner …, SEO is understood as an active marketing channel, in other words when the user types a keyword to search for it, they have already been in demand for products and services. As a result, the conversion rate(CVR) of the organic search channel are very high compared to other inactive advertising channels (Users may see the banner but it is not so sure whether they are looking for that product or service, consequently CTR is lower). In Vietnam, the percentage of people using Google to search for keywords account for more than 90%, so keywords and search volume data of Google is always the most accurate. In SEO, keyword planning plays a crucial role to the success or failure of the campaign, if the chosen keywords are too difﬁcult, it will cost a lot of time and money to implement SEO, or in case the chosen keywords are searched by no one, it is impossible to create any business efficiency.
A survey conducted by the E-commerce Agency under the Ministry of Industry and Trade showed that in 2010, more than 40 percent of businesses got turnover from their e-commerce websites, while a half of which said they made investment to develop e-commerce applications.
60 percent of polled businesses said they believe the turnover would increase thanks to the e-commerce. In order to increase the capability of approaching to the market, more than 40 percent of businesses have set up their own websites, while 15 percent have e-marketing activities.
The survey also pointed out that 21 percent of businesses plan to build up their websites in the future, an increase of 24 percent over the same period of 2009.
Tendency changes Meta Description SEO
Meta Description are HTML attributes that provide concise explanations of the contents of web pages. According MOZ ” Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs. These short paragraphs are a webmaster’s opportunity to advertise content to searchers and to let them know exactly whether the given page contains the information they’re looking for.”
However, you don’t try to put so many Meta Description, Matt Cutts Senior Spam Engineer at Google emphasize that the website should have a lot of duplicate meta descriptions, it is a sign of a much bigger problem of duplicate content or content getting crawled at addresses and it will have a bad effect on your ranking.
Meta Description Tag – Learn SEO
Google’s Matt Cutts: Don’t Duplicate Your Meta Descriptions
Image ALT Attribute for SEO
If you have several images of the same type of products, such as men’s timepieces, try and distinguish the ALT published text of each picture by specifying the type of the product. The key is to make your images have meaning for search engines.
Using “ALT” tags on your images will help ensure high search engine results. Tagging images will allow even a visitor who cannot load the images know what the image should have been in that slot.
You can read more about the following post:
Add ALT And Title Tags To Images For Better SEO
On Page Factors for SEO – Blogging Tips
Keyword on Tile
Some important SEO tips when considering a good Title for your page. Length. The title tag should not be more than 67-69 characters considering Google’s SERP (search engine results page) requirement.
The post titles are worth more when it comes to SEO, SEO title tag is one of the most important elements of on-site search optimization. It should include your business name along with the main keyword phrase you are targeting.
The Right SEO URL Keywordseo factors 7 Tips For SEO On page Factors
Some SEO experts that say placing keywords within the URL is vitally important, having an SEO friendly URL means that you have inserted the keywords appropriately and the search engine is quickly able to figure out what the page is all about.
Outbound Link SEO
Being imperative that you include a few outbound links on your website. Some good examples
to trade organizations, universities, …
Outbound links should be contextual, so you may want to refer in an article to another article that inspired your post or which offers some background to it on a popular news, technology or entertainment site.
Internal links from one page to another page on your website can help your site get indexed by search engines and make your site easier to use.
But don’t put so many internal links per per page, here is an explanation of Matt:
Finally, there are many SEO Onpage factors need to optimize when you write a post. If you do SEO Onpage, you will save more money to make link building for your site.
Railways target better trains and service
Tran Ngoc Thanh, President of the Viet Nam Railways' Member Board, talks to Tuoi Tre (Youth) newspaper about new programmes the sector plans to carry out in 2014.
Having been in the position of President of the Viet Nam Railways' Member Board for nine months, what do you think about the stumbling blocks holding back the business of the railway industry?
Recently, large investments were poured into the railway industry, but they cannot do much when the subsidy system still exists, causing an inactive and sluggish performance. As we can see, the need for a change in the industry is not due to pressure by any outsider, but actually comes from